Activate!: Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age Gal S Borenstein

ISBN: 9780692282212

Published: September 10th 2014

ebook

172 pages


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Activate!: Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age  by  Gal S Borenstein

Activate!: Power Up Your Brand to Dominate Your Market, Crush Your Competition & Win in the Digital Age by Gal S Borenstein
September 10th 2014 | ebook | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 172 pages | ISBN: 9780692282212 | 9.42 Mb

Fact: Studies show that companies that have better alignment on their digital strategy, achieve better financial performance and customer retention, than their peers. Yet, less than HALF of surveyed C-Suite executives understand the role of DIGITALMoreFact: Studies show that companies that have better alignment on their digital strategy, achieve better financial performance and customer retention, than their peers. Yet, less than HALF of surveyed C-Suite executives understand the role of DIGITAL ENGAGEMENT and have effective strategies in place.

Some fear change. Some fear displacement. But most simply dont know how it actually generate ROI. If you are one of those, this book is for you. Anybody who wants to win the future must learn to build their personal and company brand with digital media. With compelling stories and expert guidance, Activate! provides a blueprint for online success. The book ACTIVATE! is a call to digital arms - and just what many business leaders need to win in todays evolving, competitive landscape in the Age of Digital.

A true digital warrior and champion of established and emerging leaders, Gal Borenstein presents not just what you need to know but why you need to do it now, in one quick read. This book will give you the courage to embrace the digital groundswell and successfully establish your brand. Do so now- before someone else defines you! Activate! is written in plain english to help executives on Main Street gain a firm grasp on critical issues that impact their bottom line and growth, such as: Personal & Corporate Brands, Digital Comms in todays Corporate Culture, Online Reputation Management, Social Media, Employer Branding, Marketing Intelligence & Automation, and Gamification.

The book features exclusive insights from Americas top communicators who were exclusively interviewed for this book by Gal Borenstein. Insights feature experts from DELL, DUN & BRADSTREET, ADOBE, SALESFORCE.COM, KIIP, CELERITY, CA TECHNOLOGIES AND BMC SOFTWARE.



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